E8 Asana Fun

End of Episode 8 summary: June-Sept 2013 at Asana

Dustin Moskovitz and Justin Rosenstein

At the end of every “Episode” at Asana, we write an “End Of Episode Summary” to share with the team and community. We’ve included the link to the complete Episode 8 Summary at the bottom of this post. To see our progress since the last episode, read our Episode 7 summary.

The focus of Episode 8 (E8) was on maturing, stabilizing, and rounding out Asana. After adding a few major new features in the prior episode, we wanted to center E8 on many, finer-grained improvements. Inside the company, we ramped up a new data team, created a new customer success function, and made tons of progress on new content, so teams can get the most out of Asana.

We added support for Internet Explorer, along with capabilities like merging duplicate tasks and creating Sections to accommodate any type of workflow. Through new integrations with Google Drive, Dropbox, and Harvest, and an integrations & apps website, it became easier to use Asana with other tools teams use daily. And we improved the experience of finding teammates in your company who use Asana, with a new sign-up flow.

With eleven new Asanas since the end of E7 (25 percent growth!), we are more equipped than ever to accomplish our goals. Since we began, we’ve worked hard to find people with that special combination of intellectual curiosity, occupational depth, cultural fit, and passion for the work. Today our brand feels stronger than ever, thanks to the growing reputation of our product and successful marketing and recruiting efforts. Our recently refreshed office space will let us continue to grow without fear.

In E8, we also made huge strides in explaining our mission: to help humanity thrive by enabling all teams to work together effortlessly. We launched our efforts to enable Teamwork without email, helping us to talk about our product with more clarity and confidence. Finally, we shared our ideas about leading big visions, management, and other topics we’re passionate about, preparing us to inspire great teamwork even more in E9.

The sense of momentum, both inside and outside the company, feels palpable. We have a long road ahead toward our vision, but we’re positioned to thrive through it.

Read the complete End of Episode 8 Summary.

  1. avatarKarkuvel

    Hi Team Asana,
    Was waiting for this for a long time now, considering that the episode ended SEPTEMBER, things seem to be getting quiet complicated, more team members, more technical jargon, I wish you all success in keeping ASANA as simple as possible, this is going to be a real challenge considering the growth. Though I must say I was a bit disappointed not to see more resources/features for the mobile application considering Trello,Wunderlist & Any.do, who are in the similar space and have without doubt, a much better mobile app. I would love to see something in this direction. As you mentioned the best way forward is to use available resources in projects as per priority.

    1. avatarEmily Kramer Asana Team Member

      Hi Karkuvel,

      Our mobile team has grown since September and we are hard at work during E9 improving mobile. And sorry to keep you waiting on this summary, these take quite a while to put together, but we do our best to get them out as soon as we can.

  2. avatarMark S

    I agree.
    The mobile version (and here I am talking iOS as I have no experience of Android) is painfully lacking both compared to the Asana web version and to their competitors.
    If they truly want to be a tool for everyone then there needs to be an understanding that not everyone is sitting at a desk all day.
    It is simply not acceptable that there is such a user experience difference between being at a desk and being mobile (of course there will be some due to platform differences but to have core functionality missing is really holding you back in my opinion).

  3. avatarJAH

    Asana Team,
    May I congratulate your team in developing such a wonderful tool. I have not been more excited about a business managment tool since being introduced to CPM schduling years ago. The power of Asana one can harness in team unity, communication, collaboration and performance is HUGE! I have rolled Asana out to our company and we have begun using it as a team. However, the one constant COMPLAINT that surfaces back to my desk over and over again is the WEAK mobile application. PLEASE bring it to life as soon as possible…If it would function like the desktop version our teams would be greatly appreciative.
    Keep up the wonderful work!
    Your Asana Fan

  4. avatarScott

    If you do one thing next year – let it be offline mobile support. If you do two things next year, let it be offline mobile support, and native (faster) mobile apps.

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