At the end of every “Episode” of work at Asana, each team writes a summary of the work they’ve accomplished to share with the company. We’ve synthesized the highlights from those documents into this post to help you follow along with our progress.
Episode 9 was one of the best periods of growth and momentum in the company’s short history. The product improved in big and small ways, and the business is not only thriving, but accelerating. Within the episode, we built upon existing strengths — like feature development, supporting our customers, engineering process, and telling our story to the press. Some areas that used to be weaknesses — like concisely communicating our value — became strengths. And plans to address other areas for improvement — like mobile — are well underway.
Our progress internally has led to more love from our users, increased user growth, and more premium customers. Not only do we continue to be the go-to solution for the technology industry, with enthusiastic customers like Uber, Dropbox, and Pinterest, but we are increasingly trusted within more traditional industries. This growth enabled us to exceed our E9 growth and revenue goals, an important measure of our success in enabling more teams to work together with less effort.