Category Archives: Company

Asana joins LOT Patent Network along with Google, Dropbox, Canon, and more

Dustin Moskovitz

Bringing a new company into the world means manifesting a great idea while simultaneously persevering through a number of risks and struggles. You have to recruit a team of people who want to work together, convince outside investors to support you, defend against competitors, and more. In most cases, these hurdles serve as a Darwinian funnel that makes the ecosystem better and optimizes the allocation of resources.

Defending against frivolous patent litigation, however, is not one of those hurdles and instead functions as a punitive and unfair tax on the ecosystem.

In the worst cases, a damaging suit can stop your company before it even gets started. Most of the time, companies settle out of court to avoid facing that risk, even when they believe they are on the right side of the law. They pay the toll to pass the troll. Even if your company is lucky enough to avoid being on the receiving end of a suit, you still must spend time mitigating the possibility by assembling a defensive patent portfolio.

Today, we’re joining the LOT Network — along with leaders like Google, Dropbox, NewEgg, Canon and SAP — to fight back against patent abuse.

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Episode 10 Summary: Feb 2014 – May 2014

Dustin Moskovitz and Justin Rosenstein

At the end of every “Episode” of work at Asana, each team writes a summary of the work they’ve accomplished to share with the company. We’ve synthesized the highlights from the episode into this post to help you follow along with our progress.

Asana TeamAsana is steadily becoming an essential piece of infrastructure for the best teams around the world, across the most innovative industries including tech, healthcare, and education. In Episode 10, customer growth accelerated, and today, thousands of companies across every continent but one are running their business on Asana.

We want Asana to be a product that you rely on every day. In Episode 10, we moved closer to that goal: we made major investments in our application infrastructure, ran more growth and user experiments than ever, expanded our team in critical areas, including mobile, and began working on some major new features you’ll be hearing about soon.

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Asana's User Operations Team

How we work: Asana + Desk.com to keep you running

Josh Torres

If you’ve ever written to Asana with a question, or asked for help using a new feature, it’s likely one of our friendly UO (User Operations) team members personally responded to you. Our User Operations team (often referred to at other companies as ‘customer operations’ or ‘support’) prides itself on a thoughtful, timely, and user-first approach to work. We keep up with thousands of tickets, while maintaining a consistent feedback loop between customers and engineers, to enhance the product you use every day.

We recently shared some insights with Desk.com about ways a small team can provide support to a large customer base. Here’s a closer look at how we support you, using Asana.

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Building Asana’s foundation

Kasey Fleisher Hickey and Prashant Pandey

When software just works, it’s largely thanks to solid infrastructure. For Asana, a top priority is ensuring that our service is built on a foundation that is reliable.

Our infrastructure team operates behind-the-scenes to ensure that your team runs on Asana, every day. The infrastructure team’s efforts enable Asana to be secure, allow us to add new functionality without breaking things in the process, and pave the road for millions of intricate connections between people, tasks, teams, and projects. We’re focused on making a product that you can trust and we want to make sure the most talented people are working on its framework.

We recently welcomed the newest member of our team, Prashant Pandey, to help us take our infrastructure efforts to the next level and in turn, support growth across our product, team, and user base.
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Do great things: A talk at TechCrunch Disrupt

Justin Rosenstein

On May 5, I will be speaking at TechCrunch Disrupt NY on using technology to help humanity thrive. I hope some of you will be able to attend, either in person or via livestream. After the conference, we’ll share the full video in this post.

As technologists, we have greater capacity to change the world today than the kings and presidents of just 100 years ago.

Incredibly, we can now design the world we want to live in, and have the engineering skill to make even global-scale designs a reality. As designers, engineers, and technology leaders, we are a tiny portion of humanity, yet we hold an astoundingly leveraged ability to affect all of it.

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COllageV5.001

Futurasana: brainstorming 2016

Reigan Combs and Jackie Bavaro

Imagine this: the year is 2016. It’s the beginning of the day and you’ve just arrived at work. You sit down at your desk (assuming that having a desk is still a “thing”) and open Asana. What do you see?

We spent the past week thinking about this question as part of our first-ever, company-wide brainstorm, “Futurasana”. Considering that our company is only 3 years old, fast-forwarding two years was a big leap.
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The NEW Asana Guide

Emily Kramer, Jim Renaud, and Justin Krause

We’ve launched an all-new version of the Asana Guide, where we post content to help teams get the most out of Asana. If you’re already familiar with the Guide, you’ll love the new version even more – lots of new articles and videos are waiting for you. If you haven’t seen the Guide before, you need to check it out now – it’s the best support we can provide to your team.

guide-cafe

Here are a few reasons why we think you and your team will love it (we could have come up with 50 reasons, but we think you’ll get more benefit out of visiting the Guide than reading 50 reasons why you should visit it):

1. All new content and design

New articles, new videos, new images, and a new design. We’ve made it easier to discover new Asana content, while keeping a relaxing reading experience.
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pastel shirts and projects

Asana features we can’t live without (part deux)

Kelsey Aroian

Last week, we shared seven features that make our work day just a little bit sweeter here at Asana HQ. From secret projects to a trick that might raise your IQ, we’re back again to share another round of Asana features we can’t live without! Make sure to tell us about your favorite features in the comments.

Colored tags – Justin K, Marketing
I love colored tags because I look good in pastels…and so do my projects.

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End of Episode 9 summary: Oct 2013-Jan 2014

Dustin Moskovitz and Justin Rosenstein

At the end of every “Episode” of work at Asana, each team writes a summary of the work they’ve accomplished to share with the company. We’ve synthesized the highlights from those documents into this post to help you follow along with our progress.

Episode 9 was one of the best periods of growth and momentum in the company’s short history. The product improved in big and small ways, and the business is not only thriving, but accelerating. Within the episode, we built upon existing strengths — like feature development, supporting our customers, engineering process, and telling our story to the press. Some areas that used to be weaknesses — like concisely communicating our value — became strengths. And plans to address other areas for improvement — like mobile — are well underway.

Our progress internally has led to more love from our users, increased user growth, and more premium customers. Not only do we continue to be the go-to solution for the technology industry, with enthusiastic customers like Uber, Dropbox, and Pinterest, but we are increasingly trusted within more traditional industries. This growth enabled us to exceed our E9 growth and revenue goals, an important measure of our success in enabling more teams to work together with less effort.
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Screen Shot 2014-03-04 at 10.22.08 PM

Asana features we can’t live without

Kelsey Aroian

We think it’s the details, like adding a task to multiple projects or having kittens rain on your workspace, that make communicating in Asana so magical. Discovering hidden functionality can inspire a personal productivity hack or add a new level of delight in day-to-day communication. Since we geek out over product details as much as you do, we thought we’d share some essential Asana features that our team just can’t live without.

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