Category Archives: Company

Marcos Medina

Narwhals v. Unicorns: the story of the Asana soccer mascot

Kasey Fleisher Hickey and Marcos Medina

When Marcos Medina was living in his hometown of Barcelona, he stumbled upon the Designer Fund Bridge program through a link on Twitter. Little did he know that just a few months later, his life would look pretty different: he’d be living on the other side of the world, standing in front of a team of people, talking about the pros and cons of using a Narwhal as a mascot representing his company’s athletic brand.

Marcos applied to the Bridge program, which connects designers with some of the most exciting startups in the San Francisco Bay Area, and was introduced to Asana. Since then he’s been a key member of Asana’s design team. Beyond the incredible career opportunities, Bridge offers members mentorship and a community of professional peers. For Marcos, Bridge provided the support he needed to leave his home and life in Spain and feel confident that the company he’d end up working for would be the perfect fit for him, and vice versa.

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Polish Week: adding some shine to product features

Kasey Fleisher Hickey and Jennifer Nan

What started back in 2012 as a way to ‘polish’ our app has become a company tradition, and one all Asanas look forward to.

Polish Week gives everyone on the team, regardless of function, an opportunity to work on anything that makes Asana a better experience for you. Projects range in scope and visibility — some add just a little bit of shine to the product while others are highly-requested features that fundamentally improve your workflow.

Here are some features from Polish Week that are available now:
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Re-imagining Asana on the web: a design challege

Kasey Fleisher Hickey and Zöe Desroches

Asana designathon

Last week, we co-hosted our first in-house Designathon with technology VC firm Andreessen-Horowitz. Design students and interns from across the Bay Area gathered to tackle a unique design challenge: to design Asana as a platform across the web. The students were joined by Asana’s in-house designers who were on hand to offer ideas, mentorship, and guidance.

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What’s next, and how do I decide? A Q&A with our expert panel

Kasey Fleisher Hickey and Zöe Desroches

Dustin Moskovitz

We recently welcomed over 100 Bay Area interns to our office for an exclusive Q&A Panel with Matt Cohler (of Benchmark Capital and Facebook), Aditya Agarwal (VP of Engineering at Dropbox), our co-founders, Dustin Moskovitz and Justin Rosenstein. This was our second annual event, and the conversation was squarely focused on the most pressing topic for students and new grads: what’s next, and how do I decide?

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Asana joins LOT Patent Network along with Google, Dropbox, Canon, and more

Dustin Moskovitz

Bringing a new company into the world means manifesting a great idea while simultaneously persevering through a number of risks and struggles. You have to recruit a team of people who want to work together, convince outside investors to support you, defend against competitors, and more. In most cases, these hurdles serve as a Darwinian funnel that makes the ecosystem better and optimizes the allocation of resources.

Defending against frivolous patent litigation, however, is not one of those hurdles and instead functions as a punitive and unfair tax on the ecosystem.

In the worst cases, a damaging suit can stop your company before it even gets started. Most of the time, companies settle out of court to avoid facing that risk, even when they believe they are on the right side of the law. They pay the toll to pass the troll. Even if your company is lucky enough to avoid being on the receiving end of a suit, you still must spend time mitigating the possibility by assembling a defensive patent portfolio.

Today, we’re joining the LOT Network — along with leaders like Google, Dropbox, NewEgg, Canon and SAP — to fight back against patent abuse.

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Episode 10 Summary: Feb 2014 – May 2014

Dustin Moskovitz and Justin Rosenstein

At the end of every “Episode” of work at Asana, each team writes a summary of the work they’ve accomplished to share with the company. We’ve synthesized the highlights from the episode into this post to help you follow along with our progress.

Asana TeamAsana is steadily becoming an essential piece of infrastructure for the best teams around the world, across the most innovative industries including tech, healthcare, and education. In Episode 10, customer growth accelerated, and today, thousands of companies across every continent but one are running their business on Asana.

We want Asana to be a product that you rely on every day. In Episode 10, we moved closer to that goal: we made major investments in our application infrastructure, ran more growth and user experiments than ever, expanded our team in critical areas, including mobile, and began working on some major new features you’ll be hearing about soon.

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Asana's User Operations Team

How we work: Asana + to keep you running

Josh Torres

If you’ve ever written to Asana with a question, or asked for help using a new feature, it’s likely one of our friendly UO (User Operations) team members personally responded to you. Our User Operations team (often referred to at other companies as ‘customer operations’ or ‘support’) prides itself on a thoughtful, timely, and user-first approach to work. We keep up with thousands of tickets, while maintaining a consistent feedback loop between customers and engineers, to enhance the product you use every day.

We recently shared some insights with about ways a small team can provide support to a large customer base. Here’s a closer look at how we support you, using Asana.

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Building Asana’s foundation

Kasey Fleisher Hickey and Prashant Pandey

When software just works, it’s largely thanks to solid infrastructure. For Asana, a top priority is ensuring that our service is built on a foundation that is reliable.

Our infrastructure team operates behind-the-scenes to ensure that your team runs on Asana, every day. The infrastructure team’s efforts enable Asana to be secure, allow us to add new functionality without breaking things in the process, and pave the road for millions of intricate connections between people, tasks, teams, and projects. We’re focused on making a product that you can trust and we want to make sure the most talented people are working on its framework.

We recently welcomed the newest member of our team, Prashant Pandey, to help us take our infrastructure efforts to the next level and in turn, support growth across our product, team, and user base.
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Do great things: A talk at TechCrunch Disrupt

Justin Rosenstein

On May 5, I will be speaking at TechCrunch Disrupt NY on using technology to help humanity thrive. I hope some of you will be able to attend, either in person or via livestream. After the conference, we’ll share the full video in this post.

As technologists, we have greater capacity to change the world today than the kings and presidents of just 100 years ago.

Incredibly, we can now design the world we want to live in, and have the engineering skill to make even global-scale designs a reality. As designers, engineers, and technology leaders, we are a tiny portion of humanity, yet we hold an astoundingly leveraged ability to affect all of it.

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Futurasana: brainstorming 2016

Reigan Combs and Jackie Bavaro

Imagine this: the year is 2016. It’s the beginning of the day and you’ve just arrived at work. You sit down at your desk (assuming that having a desk is still a “thing”) and open Asana. What do you see?

We spent the past week thinking about this question as part of our first-ever, company-wide brainstorm, “Futurasana”. Considering that our company is only 3 years old, fast-forwarding two years was a big leap.
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