Category Archives: Company

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Futurasana: brainstorming 2016

Reigan Combs and Jackie Bavaro

Imagine this: the year is 2016. It’s the beginning of the day and you’ve just arrived at work. You sit down at your desk (assuming that having a desk is still a “thing”) and open Asana. What do you see?

We spent the past week thinking about this question as part of our first-ever, company-wide brainstorm, “Futurasana”. Considering that our company is only 3 years old, fast-forwarding two years was a big leap.
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The NEW Asana Guide

Emily Kramer, Jim Renaud, and Justin Krause

We’ve launched an all-new version of the Asana Guide, where we post content to help teams get the most out of Asana. If you’re already familiar with the Guide, you’ll love the new version even more – lots of new articles and videos are waiting for you. If you haven’t seen the Guide before, you need to check it out now – it’s the best support we can provide to your team.

guide-cafe

Here are a few reasons why we think you and your team will love it (we could have come up with 50 reasons, but we think you’ll get more benefit out of visiting the Guide than reading 50 reasons why you should visit it):

1. All new content and design

New articles, new videos, new images, and a new design. We’ve made it easier to discover new Asana content, while keeping a relaxing reading experience.
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pastel shirts and projects

Asana features we can’t live without (part deux)

Kelsey Aroian

Last week, we shared seven features that make our work day just a little bit sweeter here at Asana HQ. From secret projects to a trick that might raise your IQ, we’re back again to share another round of Asana features we can’t live without! Make sure to tell us about your favorite features in the comments.

Colored tags – Justin K, Marketing
I love colored tags because I look good in pastels…and so do my projects.

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End of Episode 9 summary: Oct 2013-Jan 2014

Dustin Moskovitz and Justin Rosenstein

At the end of every “Episode” of work at Asana, each team writes a summary of the work they’ve accomplished to share with the company. We’ve synthesized the highlights from those documents into this post to help you follow along with our progress.

Episode 9 was one of the best periods of growth and momentum in the company’s short history. The product improved in big and small ways, and the business is not only thriving, but accelerating. Within the episode, we built upon existing strengths — like feature development, supporting our customers, engineering process, and telling our story to the press. Some areas that used to be weaknesses — like concisely communicating our value — became strengths. And plans to address other areas for improvement — like mobile — are well underway.

Our progress internally has led to more love from our users, increased user growth, and more premium customers. Not only do we continue to be the go-to solution for the technology industry, with enthusiastic customers like Uber, Dropbox, and Pinterest, but we are increasingly trusted within more traditional industries. This growth enabled us to exceed our E9 growth and revenue goals, an important measure of our success in enabling more teams to work together with less effort.
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Asana features we can’t live without

Kelsey Aroian

We think it’s the details, like adding a task to multiple projects or having kittens rain on your workspace, that make communicating in Asana so magical. Discovering hidden functionality can inspire a personal productivity hack or add a new level of delight in day-to-day communication. Since we geek out over product details as much as you do, we thought we’d share some essential Asana features that our team just can’t live without.

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Tyson

My experience as a Designer-in-Residence at Asana

Tyson Kallberg

Over the past year, we’ve partnered with the Designer Fund for Bridge, a program that connects experienced designers with top startups in San Francisco. For the most recent Bridge session, Asana welcomed Tyson Kallberg to our team as our second Designer-In-Residence.   

It was a crisp August night on a turf field in the Bayshore, and I’d just skinned my knee trying to keep a ball inbounds. I landed in San Francisco a few hours before and found myself playing offense on the Asana soccer team the night before my full day of on-site interviews at the office.

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Culture at Asana: A group of peers on a bold mission

Emily Kramer and Sara Himeles

Doing great things requires more than a great product, it requires a great culture and team as well. At Asana, we’ve assembled a group of peers who are motivated by our core values and mission: to help humanity thrive by enabling all teams to work together effortlessly.

We’ve compiled many of our best practices and values in the below presentation. From Episodes and Polish Week, to our office perks and hiring principles, it’s all in there! Yesterday, this presentation was featured in SlideShare’s Culture Code Campaign; visit the SlideShare blog to see how other companies approach office culture.



If you’re interested in joining our team, check out our job openings.

5 powerful tactics we use to achieve great teamwork

Sara Himeles and Joey Dello Russo

Earlier this year, our co-founder Justin gave a talk about Asana’s values and practices as part of Stanford’s “Entrepreneurial Thought Leaders” series. Following the positive feedback on our recent video post on the Asana way, we wanted to share a few excerpts from Justin’s talk more broadly.

These videos highlight the values and cultural practices that have led to great teamwork at Asana. We hope a few of the ideas resonate and you can adapt them for your own team. If you enjoy the videos below, you can check out the complete talk.

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Getting creative at Thankshacking 2013

Sara Himeles and Jim Renaud

What are the things you always wish you had time to do, but never do? At Asana, “Thankshacking,” our Thanksgiving Hackathon, is the time when we say, “Do that!”

For the past five days, asanas have been building new features, beautifying our office, shooting video, and setting up new rituals. Some highlights include a wall to commemorate Asana feature launches, sugar cubes built in the office, a soon-to-be-released “winter” Asana theme, new “Asana blue” lights for our grand piano, and an “Asana love story” video.

Lots of product features – including Inbox, Hearts, Colored Tags, and Themes – came out of previous Asana hackathons. We can’t wait to see which projects stick from this Thankshacking. In the meantime, here are a few photos from our period of unleashed creativity.

Thankshacking Collage

Building tools for teamwork

Sara Himeles

Our co-founder, Justin, recently wrote in Wired about why we need to rethink the tools we use to work together. The article generated a lot of interesting comments, from ideas on knowledge management to fatigue with the “meeting lifestyle,” to this protest on the typical office culture:

“Isn’t the root of this problem that, within our own organizations, we fiercely guard information and our decision-making processes? Email exchanges and invite-only meetings shut out others– forcing the need for follow-up conversations, summary reports, and a trail of other status/staff meetings to relay content already covered some place/some time before.”

To reach its goals, we think a team needs clarity of purpose, plan and responsibility. Technology and tools can help us reach that kind of clarity, but only if they target the right problem. From their roles at Facebook, Asana’s founders have extensive knowledge of social networks, and the social graph technology they rely on. But Asana isn’t a social network. Why? Because, as Justin outlines, the social graph doesn’t target the problem of work:

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