At Asana, we set out to build an application that enables people to do great things and reduce the volume of “work about work.” Asana is flexible and can therefore meet many needs; teams can accomplish their daily to-dos as well as high-level, long-term goals–all within one centralized product.
Asana is much more than a simple task and project management tool; it can also be used for specific internal functions, like bug tracking and applicant tracking. Since our launch, we’ve received a lot of positive feedback from teams and businesses that rely on Asana as a lightweight tool for customer relationship management (CRM).
When using Asana for CRM, customers become the Task or Project (or even a Tag). Teams are able to keep a record of every interaction–from generating leads to maintaining relationships with loyal customers–in the notes and comments section.
Watch the video below to learn more.