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Celebrating customers like you in our new campaign

Two years ago, we hosted our first-ever community event in London, bringing together local Asana customers to meet and learn from one another. During the event, Chris Butler-Stroud, CEO of the Whale and Dolphin Conservation, shared the following about his team’s experience with Asana:

I can genuinely say that there are more dolphins and whales alive today thanks to Asana.

This struck a chord with me. From day one, Asana’s mission has been to enable the world’s teams to work together effortlessly. But it doesn’t really come to life until you hear from customers like Chris and learn about the remarkable things they’re doing with their teams. 

That’s why today, we’re excited to celebrate our customers with the launch of an integrated campaign. For us, the Asana brand lives in the stories and experiences of our customers. 

A community of remarkable teams

One of the goals of this campaign was to showcase the stories of our customers. So we captured portraits of real teams who use Asana to do everything from helping people find jobs they love to changing the way people care for their parents. Inspired by Richard Avedon’s photographic murals and portraits of everyday people, the campaign features more than 80 individuals. Here are a few of their stories.

Fireclay Tile makes spaces more memorable


Glassdoor helps people find jobs they love


Figma makes design more accessible to all


These are just some of the team portraits we captured. Throughout the campaign, you’ll see many more teams—all using Asana to reduce work about work so they can focus on the work that matters to their missions. Whether it’s G2 helping businesses make better buying decisions, Mixpanel inspiring innovation through analytics, Honor changing the way people care for their parents, or Impact Justice accelerating justice reform, we’re excited to share their stories in this campaign.

See the campaign

This campaign is a love letter to our customers, and it’s one small way to say thank you—from our team to yours. Starting today, you’ll see the campaign across digital as well as traditional media. And not surprisingly, it was conceived, planned, and executed entirely in Asana. To see the campaign in action, visit asana.com/we-love-teams.

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