Asana, Peter Thiel, and Founders Fund

Dustin Moskovitz

We’re excited to welcome Peter Thiel and Founders Fund as the newest investors in Asana, and Peter as the newest member of our Board of Directors. We’ve admired and respected Founders Fund for a long time, especially for their commitment to investing in mission-oriented teams working to improve the human condition.

We honestly can’t imagine better people to have on board as we enter Asana’s next phase of our mission, to make effortless the coordination of collective human action. The more we talked with them, the more excited we became about what we can build together. We share a worldview, we share a vision for the future of technology, and we share a commitment to solving the world’s most pressing challenges. Plus, it’s kinda fun to watch Peter stump Justin when they debate philosophy.

Peter and Founders Fund — along with Benchmark, Andreessen-Horowitz, and Mitch Kapor, three of our existing investors and invaluable advisors — have invested $28 million in Asana. We plan to use the capital primarily to grow our team: hiring the world’s best designers, engineers, and other contributors is by far the most important thing we do.

When we asked Peter to comment on the investment, he had this to say:

“I’m thrilled to be working with Asana, and can’t wait to get involved with the company.
Asana is the most interesting re-imagination of collaboration since email itself, and Founders Fund is excited to be a part of the company as they radically overhaul the way teams work together. They have a clear vision and a missionary zeal that makes us confident they are building something that can change the world.”

Incredibly, it’s been only nine months since we launched Asana. We are delighted every day by the impact Asana is having on teams around the world. Some specifics:

  • Since November, we’ve grown from a handful of teams to tens of thousands of teams trusting Asana to coordinate their efforts. They come from all over the world, and very diverse industries, including medical research, mobile networks, professional sports, political campaigns and of course, software and web development.
  • In April, we added Premium Workspaces, so larger teams could more easily expand their adoption of Asana, and in less than 90 days, hundreds of companies have already upgraded.
  • Most recently, we announced Inbox, our most ambitious product addition since launching. Inbox is an effort to re-imagine how teams communicate about their work, and reduces the time spent in email, the most notorious example of “work about work”. The response to this new capability has been really incredible.
  • We are happy to see trends that point to Asana becoming the center of people’s work – over a quarter of weekly users use Asana every single work day, Monday through Friday. And in the past 4 months alone, the number of tasks tracked in Asana had doubled from 9M to 18M.

We believe that if Asana can increase an organization’s capacity to achieve its potential by only 1%, let alone double or 10x it, that’s a really leveraged opportunity to help the world. It’s still early, but we’re encouraged by the progress we’re seeing — adding Founders Fund and Peter to our team is another great step in helping us achieve our goal.

  1. avatarManuel

    Congratulations! Asana is really one of the most innovative services I’ve seen in decades. However I think that the lack of an export feature (cvs, pdf, etc.) is seriously holding back the diffusion of the service. Regardless of Asana’s backup procedures, task management data are really too important to leave them only in the cloud. Think of Dropbox: user’s data are in the cloud, but a the same time they are on user’s computer. This way users are more peaceful and commit themselves more and more to the service. So please give us this blessed export feature!

  2. avatarBen Giordano

    You guys are running an amazing company and building an amazing product. Keep up the great work. Your product has helped my team become crazy efficient and we talk regularly about how lost we would be without your product.

    Thanks for everything!

  3. avatarDJ VanSlogteren

    Congratulations Asana,

    This is only the tip of the Ice Berg. Asana has plenty of room to grow where most websites are static right now. The platform is perfectly set up to go in multiple directions. But with all the features to come, the key will be keeping the User Experience Simple. My 2 cents. (Biased because i’m UI Designer)

    Teams that use Asana grow, so its only natural that Asana would grow.

    Congrats again, looking forward to the future.

    DJ (Designer, and Avid Asana Follower)

  4. avatarDave

    This is all awesome except I am really curious to know how a guy who takes Ayn Rand seriously could trump anyone in a philosophical argument. But I remain confident that Asana will never turn into a poorly-written, tedious, preachy novel and instead continue to be excelent software. ;)

  5. avatarMarissa Di Pasquale

    Hey, great work! I use Asana regularly with my team, it is simple & easy to use. We are developing a financial literacy platform for every kid & student in the world. Big lofty missions, like Asana’s (or ours) need the right sort of funders and I am inspired to see Asana has been able to do that, with a world class team.

  6. avatarChris

    You guys are doing a great job — I love the website, and as a full-time student and full-time worker keeping track of everything is crucial! As we expand the size of our research lab this coming month we will be using Asana to coordinate our team’s various projects, side projects, and tasks.

    My one request, and I’m sure you’ve gotten it a lot, is that in today’s mobile world you REALLY need a solid mobile app. Using the iPhone app is always a frustrating experience, and I just end up emailing the task to myself.

  7. avatarJagan Mohan

    Congratulations are in order for both Asana and the Founder’s Fund.

    Just so that you know, We are already experimenting using Asana’s structured data management system to manage Patients and their Referrals.
    For us, each Patient is a project and group management of the Patient’s condition has been made really easy by Asana, although its far from the perfect Patient Management System we can dream of.

    FOr now, what we would appreciate is the ability to attach pics, docs, etc to each comment or task, so that we can visualise what we are taking about.

  8. avatarMohammed

    You guys are doing an awesome job but still need to implement the following:

    – Much better iOS Mobile app (current version is very limited) with a built in notification system / reminders / alarms etc
    – Much improved Mobile website (current version is very limited)
    – Sub-tasks
    – Global My Tasks – one Task page to see them all
    – Global Inbox – one Inbox page to see them all
    – Data Export
    – Coloured label options

    And finally, a speed upgrade, Asana has been getting slower and slower, one of its best features was its speed, this is likely to do with all the new users who are now using Asana.

  9. avatarDuncan Maru

    Thanks Asana crew. You have already reached one of the most remote places on earth; our team in the mountains of rural Nepal use asana every day to maximize our efficiency in our quest to transform rural healthcare. Still can’t wait for a seamless online/offline transition to deal with internet instability!

  10. avatarNadeem

    Works well! It is not obvious, toghuh. Will new users know to click on the yellow bubble or time stamp?Within the thread itself, perhaps you can put the same yellow bubble next to the title of the thread to keep things consistent? Maybe a yellow bubble with a down arrow?

Leave a comment