Ads, content, events, campaigns, analytics, and optimizations—today’s marketers manage a wide range of different project types. It’s a tough balancing act to constantly churn out cool stuff that’s innovative and catchy while keeping up with all the stakeholders, deliverables, and channels involved to get great work out the door. We got the inside scoop on how three great marketing teams are tracking their essential workflows in Asana to execute flawlessly and get great results.
Tribeca Film Festival plans and runs events #withAsana
Behind every successful event is a dedicated team keeping track of a ton of moving pieces. And if you’re organizing a citywide, weeklong festival for millions of people, we can only imagine the level of coordination required.
Tribeca Film Festival, which recently celebrated its 15th year, is an annual celebration of both the international film community and of New York City. Each year, the festival takes over theaters across the city for screenings and lines the streets with posters and marquees celebrating the festival’s arrival.There’s a lot of creative work that goes in and out of the festival—and all of it is tracked in Asana. Asana helps the creative team execute on every tiny detail to put on a successful event.
There’s a lot of creative work that goes in and out of the festival—and all of it is tracked in Asana. Asana helps the creative team execute on every tiny detail to put on a successful event.
Learn how to use Asana to plan events in the Asana Guide.
Oru Kayak launches new products #withAsana
Oru Kayak is in the exploration business; their expertly crafted products are designed to get paddlers of all levels outside and onto the water. As it turns out, launching an Oru Kayak into the water is significantly easier than launching a brand new product into the market. Product launches require an enormous amount of coordination between teams.
At Oru, designers make decisions on screws and combings while the marketing team coordinates a go-to-market strategy for their new boat. To make sure everything is progressing on time, Oru uses Asana for planning and tracking each step leading up to a launch.
Get step-by-step instructions for creating a launch roadmap in the Asana Guide.
Autodesk manages editorial calendars #withAsana
If you start looking around, almost everything that’s been built around us—from every bridge you cross to every building you see—seems to have been touched by an Autodesk product. Autodesk serves customers in architecture, engineering, construction, manufacturing, media, and entertainment and they cover emerging topics in each of these industries in their digital publication Line/Shape/Space.
Content marketing is a critical component of their marketing strategy; the team consists of writers, editors, designers, and freelancers pushing out new pieces of content three to four times a week. The Line/Shape/Space team tracks their editorial calendar in Asana to streamline the process from ideation to publication.
Learn how to use Asana to create an editorial calendar in the Asana Guide.