Category Archives: Design

Marcos Medina

Narwhals v. Unicorns: the story of the Asana soccer mascot

Kasey Fleisher Hickey and Marcos Medina

When Marcos Medina was living in his hometown of Barcelona, he stumbled upon the Designer Fund Bridge program through a link on Twitter. Little did he know that just a few months later, his life would look pretty different: he’d be living on the other side of the world, standing in front of a team of people, talking about the pros and cons of using a Narwhal as a mascot representing his company’s athletic brand.

Marcos applied to the Bridge program, which connects designers with some of the most exciting startups in the San Francisco Bay Area, and was introduced to Asana. Since then he’s been a key member of Asana’s design team. Beyond the incredible career opportunities, Bridge offers members mentorship and a community of professional peers. For Marcos, Bridge provided the support he needed to leave his home and life in Spain and feel confident that the company he’d end up working for would be the perfect fit for him, and vice versa.

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Re-imagining Asana on the web: a design challege

Kasey Fleisher Hickey and Zöe Desroches

Asana designathon

Last week, we co-hosted our first in-house Designathon with technology VC firm Andreessen-Horowitz. Design students and interns from across the Bay Area gathered to tackle a unique design challenge: to design Asana as a platform across the web. The students were joined by Asana’s in-house designers who were on hand to offer ideas, mentorship, and guidance.

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A fresh take on mobile

Emily Kramer and Tyson Kallberg

Yesterday, we launched our new iOS app. When we set out to update our mobile apps months ago, we knew we had a big task in front of us. Despite great customer growth and our devotion to being a product-led company, our mobile apps lagged behind. Our new iOS app is just the first step towards tackling our biggest opportunity for growth, and represents a shift in both our mobile and overall product strategy and process. While it takes time to build a multi-platform product and company, we are excited that we have entered a new era for Asana. We’d like to give you an inside look at how we got to this point and where we are going with mobile.
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New project Views have arrived in Asana

Stephanie Hornung and Phips Peter

Today, we are changing the way completed tasks work and adding more project Views to Asana, as we mentioned in December. Completed tasks contain conversations, attachments, and notes that are essential to your team’s work and communication. Seeing completed tasks in-line with your upcoming work is often helpful, but sometimes you just want to see what’s left to do. Our new View options make it easy to see the tasks you want to see, when you want to see them.

Previously, completed tasks piled up at the top of your My Tasks list and Projects, completed tasks did not remain in Sections, and sorting across active, completed, and archived tasks was difficult. Now, you can customize your Views and organize your tasks (even if they have been completed) in more ways. For additional details on what’s changed and how this may affect your workflow, read our previous blog post.

Completed tasks main

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Tyson

My experience as a Designer-in-Residence at Asana

Tyson Kallberg

Over the past year, we’ve partnered with the Designer Fund for Bridge, a program that connects experienced designers with top startups in San Francisco. For the most recent Bridge session, Asana welcomed Tyson Kallberg to our team as our second Designer-In-Residence.   

It was a crisp August night on a turf field in the Bayshore, and I’d just skinned my knee trying to keep a ball inbounds. I landed in San Francisco a few hours before and found myself playing offense on the Asana soccer team the night before my full day of on-site interviews at the office.

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The new collapsable left pane: Happier laptop users and a streamlined experience

Andrew Watterson and Alex Davies

Over the last few weeks, we’ve rolled out a new design for the left pane that makes always having just the right data on screen much more seamless. People using smaller screens can now focus and navigate much more easily, and now everyone has more ability to collapse the parts of the Asana interface they don’t need.
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DesignPrinciples

Developing our design principles

Stephanie Hornung

A few years ago, we began creating Asana with the goal of improving the way teams work together, but exactly how this would manifest in the product design was unclear. This is how it should be — starting out and building a new product means a lot of iteration, trying new ideas, and moving quickly.

Why Now?
Since our product has grown in functionality and our vision has matured, we now feel it is appropriate to be more intentional in our design decisions. When you move fast and don’t consider every step, it can be easy to lose sight of your larger vision. And, as a company focused on teamwork and efficiency, it’s probably no surprise that we want to be as productive as possible in our design decisions. So, it’s now the right time for us to develop and implement a set of design principles.

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joining whiteboards

Bridging design worlds: My experience as a Designer-in-Residence at Asana

Vanessa Koch

As the world reimagines traditional education models, Designer Fund pioneers a new approach toward design education. Bridge connects experienced designers with top startups in the San Francisco Bay Area. I’ve had the opportunity to learn from an incredible community at Designer Fund while designing in residence at Asana.
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Our new blog design

Jim Renaud

As you might have noticed, earlier this month we launched a new blog design. This is something we’ve been looking forward to for a long time. Our blog is where we most directly express our personalities and values, so we wanted its design to be something we get excited about. Our other goals for the redesign were to make the blog more flexible, more readable, and better for commenting.

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The task pane, redesigned

Greg Slovacek, Rachel Miller, Cliff Chang, and Jennifer Nan

Asana’s task pane is where you go to manage the details of your tasks, and it is where most of the action in Asana happens. Today, we are happy to announce that we’ve given the task pane’s design a major upgrade.

The new design makes the task pane simpler, more elegant, and more delightful to use, without adding or removing any features. We’ll be rolling out the new design slowly, so you will see it in your Asana account sometime over the next few weeks.

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