How we built Asana’s Marketing Measurement Capab… Jan 20, 2022 Growing a customer base at scale effectively and efficiently through paid advertising is challenging in the modern digital world. It requires robust…
How we scaled a key data pipeline with a people-fi… May 11, 2021 The Data Empowerment team at Asana generates business-critical data that we use to empower many cross-functional stakeholders. Our team's mission is…
What does a day of collaborating with Asana look l… Oct 30, 2019 Collaboration may be universal, but we know that work practices differ across teams based on a variety of factors. Teams don’t work with an…
Why I joined Asana: Rishika Dhody, Data Scientist Jul 01, 2019 Welcome to our monthly series, “Why I joined Asana”! Every month, we talk to Asanas across our teams and offices—from Dublin to Sydney—to…
Make data-driven decisions with the Asana API and … Nov 04, 2016 As part of our initiative to enable teams to track anything (and everything), we recently launched custom fields. Teams have already used custom…
Helping customers’ success, through data: Rebuil… May 06, 2016 Three years ago, Asana created a critical metric that changed the way our Customer Success (CS) team did its work. The Account Health Score (AHS) is…
Visualizing collaboration at Asana Nov 19, 2014 Collaboration in an organization is a fluid and evolving process. Earlier this year, we dug into Asana’s own data to characterize this process at…